HOOK (First 3 seconds)

• [ ] Has a paint point or benefit been highlighted?

• [ ] Do you open a Curiosity Loop?

  <aside> 🤓 (Do you ask a question like: Why? How? or What?)

  ❌  [Product] cleared my skin in 6 weeks using its formula of [X]

  ☑️ This one product’s unique formula cleared my skin in just 6 weeks!

  </aside>

• [ ] Is there movement? (Camera, Subject or Graphic)

• [ ] Is this movement sudden, satisfying or strange?

• [ ] Do you introduce the product visually?

BODY (After first 3 seconds)

• [ ] Is it visually clear what the product is/ does?

• [ ] Do the visuals follow what is being said in dialogue/ written in the titles?

• [ ] Do you show features before benefits?

  <aside> 🤓 Features talk about products, benefits talk about the impact the feature has on the customer. **

  </aside>

• [ ] Are the features & benefits very specific?

  <aside> 🤓 ❌ Take this supplement to sleep better.

  ✅ Take this supplement every morning and night and you’ll fall asleep in under 10 minutes.

  </aside>

• [ ] Is the duration under 30 seconds?

• [ ] Do you highlight a USP?

• [ ] Do you highlight an offer, deal or free gift?

• [ ] Do you show social proof?

  <aside> 🤓 Examples:

  10 % of people say the [Product Name] has helped them

  Over 10,000 people switched this year

  10 Days free trial

  [“Testimonial quote”] - 5 star review

  Over 1000 5 star reviews on Trust-pilot

  10 Day Money Back guarantee

  </aside>

• [ ] Do you show urgency/ FOMO?

  <aside> 🤓 Examples:

  Hurry Limited Stock Selling Fast Don’t miss out! Act Now Time is running out Today Only Last Chance

  </aside>

• [ ] Are titles easy to read?

• [ ] Are there cuts every 1-2 seconds?