This DTC Chat-GPT prompts table will help you craft the perfect ad every time.

Use the Prompt Template column to create prompts for your brand in order to fulfil each task on the left.

You can add your version to the next column.

Add your AI output to the Prompt Output column to keep track.

Task Prompt Template Your Version Prompt Output
Coming up with ad copy suggestions using product page description This is the product description for the [Product name]: “[copy and paste the product description from the PDP here]”.

Write 4-5 pieces of Facebook Ad copy for this product in a [insert tone style] tone. The ad copy should be [length], max. | | | | Coming up with ad copy and headline suggestions using the product benefits | I am a Facebook advertiser and am looking for ad copy inspiration for my client. Their brand name is [insert brand name] and the product(s) I’m looking to advertise are [insert product name(s) here].

The 3 main benefits of the product(s) are:

  1. [insert first benefit]
  2. [insert second benefit]
  3. [insert third benefit]

Write 4-5 pieces of Facebook Ad copy for this product, with headlines, in a [insert tone style] tone that appeals to [insert target market]. The ad copy should be [length], max. | | | | Coming up with generic ad copy and headline suggestions based on the key reasons/USPs why people shop with the brand | I am a Facebook advertiser and am looking for ad copy inspiration for my client. Their brand name is [insert brand name] and they sell [insert the type of products they sell].

The 3 main reasons why people shop with this brand are:

  1. [insert first USP]
  2. [insert second USP]
  3. [insert third USP]

Write 4-5 pieces of Facebook Ad copy for this brand, with headlines, in a [insert tone style] tone that appeals to [insert target market]. The ad copy should be [length], max, and be usable when advertising all their products. | | | | Coming up with angle ideas | I’m currently running Facebook Ads for a client that sells [insert the product name and brief description here].

List 5 alternative use cases for this product. | | | | Coming up with ad copy angles | I’m currently running Facebook Ads for [insert client name]. They are a [insert a brief description of the brand & what they sell].

Suggest to me some angles I could exploit in the ad creatives to help attract new customers to the brand. | | | | Hook inspirations based on current winning hooks | I’m currently running Facebook Ads for [insert client name]. They are a [insert a brief description of the brand & what they sell].

Right now, the following hooks are performing the best in the ad account:

  1. [insert top hook #1]
  2. [insert top hook #2]
  3. [insert top hook #3]

Based on these top-performing hooks, suggest 10 more hooks that I could test out. | | |