[ ] Introduce the Product within the First 3 Seconds

Ensure the product is visible or mentioned right away to capture attention early.

[ ] Create a Visually Impactful Hook

Make sure the hook is visually striking and includes motion to grab attention.

Examples of Motion: Running towards the camera, swipes, quick-zooms, product flying into the frame.

[ ] Leverage Obscurity to Drive TSR

Incorporate an element of obscurity linked to your audience’s persona, pain point, problem, or solution.

Tip: Add “Easter Eggs” to create intrigue and keep viewers engaged.

[ ] Enhance Engagement with Dynamic Captions

Use on-screen captions to maintain attention and highlight key points.

Tip: Include emojis or product pop-ups to make captions more engaging.

[ ] Utilise Bold, Easy-to-Read Headline Text

Your headline should be bold and clearly readable, acting as a key targeting element.

Focus on: Agitating a pain point, calling out the consumer, highlighting a benefit, providing a solution, or stirring controversy.