Introduction

After partnering with over 100 creators from various countries for different products and projects, we've perfected an effective strategy for sourcing UGC creators.

With this approach, it should take you no longer than 1h to contact 50 creators.

What You Need:

• An Instagram Account: Your main tool for research and contact.
• A Decision on the Creator's Location: Decide which country's market you want the creator to be from, aligning with your avatar chosen.
• A Project Brief: Utilize the template provided in earlier chapters to communicate your project's scope and needs.
• An Email Account: Once you decide which direction and creator to pick from, you can switch communications to email.

The Process

Finding Validated UGC Creators

1. Enter Instagram: Start by searching for a validated UGC creator's account. "Validated" refers to individuals actively creating UGC content on Instagram. And having a clear message in their bio stating that they are UGC creators.

1. Check Following and Search ‘UGC’: In this case, we found about 50+ UGC creators @maddieesocials follows.

   

1. Reels and Comments: Visit their most viewed reels and examine the comments for interactions with other creators. Enter their profiles as well.

   

Assessing Potential Creators

• Followers Count: The number of followers isn't always a direct indicator of a creator's value or cost. Also, keep in mind the quality of their organic content and their portfolio to gauge their suitability and potential cost.
• Ideal Follower Range: We've found that creators with 1,500 to 4,000 followers often hit the sweet spot between responsiveness to our cold message and fees.

Initiating Contact

1. Direct Message: Start your message with "Paid Collaboration" to grab attention. Instagram displays only the first two words of a DM, making these initial words crucial.