Did you know on average, people only watch the first 3 seconds of an ad? ๐Ÿ˜ฑ

Grabbing attention in those first moments is crucial to keeping viewers engaged with your content. To give you a head start, weโ€™ve curated our best-performing hooks from last yearโ€™s campaignsโ€ฆ

Humour and Entertainment ๐Ÿ˜‚

Curiosity and Suspense ๐Ÿค”

Urgency and Scarcity โฐ

Social Proof and Virality ๐Ÿ“ˆ

Value and Deal-Driven ๐Ÿ’ธ

Problem-Solution Focused โœ…

Guides and Advice ๐Ÿ“–

Relatable and Everyday Situations ๐Ÿ’ฏ

Comment Replies ๐Ÿ’ฌ

Visual Hooks ๐Ÿ‘๏ธ

But why stop there? We know the importance of having all the tools at your fingertips, so hereโ€™s a little something extra to ensure your hooks are always on point ๐Ÿ‘‡

Hook Checklist